Featured
Wilder Bloom Co.
THE CLIENT
Wilder Bloom Co. is a Charleston floral studio founded by Alyssa Edwards. Through referrals, planner relationships, and beautiful floral work, she built a thriving wedding business long before having a cohesive brand identity. As the business grew, she realized her original Canva branding no longer reflected the quality of her work or the experience she provided her couples.
THE BRIEF
To create a cohesive brand identity and website that reflected the personality of Wilder Bloom Co. while giving Alyssa the confidence to show up consistently across her business.
While her floral designs were recognizable, the brand behind them wasn’t. Alyssa didn’t have established brand colors, typography, or a clear visual direction, and she lacked a dedicated space to showcase her portfolio. The goal was to create a brand and website that felt playful, polished, and memorable while staying true to the whimsical nature of her work.
The identity was built around bold typography, playful contrasts, and thoughtful details that reflect Alyssa’s approach to floral design. The primary logo incorporates a floral element within the wordmark itself, replacing one of the O’s in “Bloom” to create an unexpected moment within the brand. A custom lettermark and expressive typography system provide flexibility across packaging, social media, and marketing materials.
The color palette embraces the vibrant, joyful spirit of Wilder Bloom Co., creating a visual foundation that feels distinctive, creative, and full of personality.
With the brand established, the website became an opportunity to showcase the work in a way Alyssa hadn’t been able to before. Oversized typography, immersive imagery, layered textures, and historical-inspired framing elements were used throughout the site to create a visual experience that feels both artistic and intentional.
Designed to highlight her portfolio while making inquiries seamless, the website gives Wilder Bloom Co. a dedicated space to tell its story, showcase past weddings, and confidently connect with future couples.
THE OUTCOME
Wilder Bloom Co. now has a cohesive brand identity and website that reflect the business Alyssa has worked hard to build. With a clear visual foundation and a dedicated portfolio showcasing her work, she can confidently present her business while continuing to grow through the referrals and relationships that have been at the heart of Wilder Bloom Co. from the beginning.