Designing Florals That Feel Like Living Poetry
Wilder Bloom Co. is a floral design studio based in Charleston, SC, known for creating lush, garden-inspired arrangements that feel as if they’ve been gathered from a secret garden. Their work isn’t just decorative—it’s immersive, weaving together color, movement, and texture to transform spaces into romantic environments where memories unfold naturally.
When Wilder Bloom came to me, Alyssa was ready for her brand to reflect the artistry of her florals. She was designing weddings filled with scale and presence, but her branding hadn’t caught up. What she needed was an identity that captured both the abundance of her blooms and the refinement of her craft—a system that would place her studio alongside Charleston’s most trusted wedding creatives.
An Organic Yet Refined Identity—Inspired by Growth
Wilder Bloom’s new identity was designed to embody nature in its most elegant form. The primary logotype features a classic serif with delicate detailing, evoking timelessness while staying editorial and modern. To deepen the story, I created etched-style botanical submarks, drawing inspiration from vines and petals—symbols of organic growth, artistry, and resilience.
The palette draws from the natural world Alyssa works within daily: soft neutrals like pressed chamomile and claystone, paired with grounded earthy tones. Typography balances romance and clarity, with a sophisticated serif for headers and a clean sans for body text. The result is a system that feels both wild and intentional—mirroring Alyssa’s own design philosophy.
Positioned to Attract Refined Couples and Planners
With her new brand identity, Wilder Bloom Co. now commands the same presence visually that her florals do in a room. From her website to her proposals, every touchpoint communicates elegance, trust, and artistry. Clients and planners alike can instantly sense the care and refinement that define her work.
For studios like Wilder Bloom, this kind of transformation is more than a facelift—it’s alignment. The brand now speaks clearly and confidently to high-touch clients, opening doors to larger-scale weddings and deeper collaborations with Charleston’s leading creatives.
It’s a brand that blooms as beautifully as the arrangements Alyssa designs.
