A One-Woman Filmmaking Studio with a Love for Real Moments
Jessie Smith is the heart behind Palmetto Wedding Films, a Charleston-based wedding videography studio rooted in honesty, warmth, and a quiet kind of magic. As the sole filmmaker, cinematographer, and editor, she carries every story from lens to screen with care and clarity.
Her work doesn’t chase trends—it captures emotion, movement, and meaning in a way that feels timeless. Jessie came to me knowing she had a strong eye, a trusted service, and years of experience under her belt—but her visual identity didn’t reflect that level of professionalism or heart. It was time for her brand to match the beauty of the work she was already doing.
A Brand Identity That Mirrors Her Films
Jessie’s new identity balances refinement with ease—professional yet personal, cinematic yet approachable. The primary logotype leans into timeless serif forms, anchoring her brand with a sense of trust and elegance. A soft supporting palette of neutrals and organic greens grounds her visuals, while subtle textural details nod to the layered, lived-in feeling of her films.
Every element was designed to echo the qualities of her work: warm, intentional, and deeply human. The result is a visual identity that doesn’t just look polished—it feels like Jessie herself.
Clarity, Confidence, and a Brand That Attracts the Right Clients
With her new brand in place, Jessie no longer felt like she had to explain her value—her visuals did that for her. The rebrand helped her show up online with consistency, attract aligned couples, and step more confidently into her role as a sought-after filmmaker.
Her films are getting the recognition they deserve, and her brand is finally catching up to the quality of her work.
