Designing Interiors That Balance Heritage and Modernity
Annie Gallagher Interiors is a Charleston-based design studio celebrated for creating homes that feel both timeless and lived in. Annie’s work is rooted in history—drawing on architectural details, heirloom textures, and a sense of place—yet she brings a fresh, modern eye that makes every space approachable, functional, and deeply personal. Her interiors don’t just look beautiful—they carry the quiet weight of story, memory, and meaning.
When Annie came to me, she was ready to refine how her studio was represented. Her portfolio spoke for itself, but her branding hadn’t yet captured the confidence, artistry, and editorial presence that her interiors exude. She needed an identity that would honor her love of heritage while also positioning her alongside Charleston’s most sought-after designers
An Editorial Yet Organic Identity—Etched With Symbolism
The new brand identity for Annie Gallagher Interiors is built on balance: strong, editorial typography paired with custom marks that bring in softness and history. The primary logotype features an all-caps serif—elevated, authoritative, and refined. To complement its strength, we created an etched-style floral submark—a camellia intertwined with a vine—symbolizing growth, rootedness, and Annie’s organic design approach.
The palette is neutral yet layered, much like her interiors: shades of stone, clay, cream, and green. Typography combines a bold serif with a lighter sans, striking the same duality Annie brings to her projects—historic charm elevated by modern clarity. The result is a system that feels sophisticated, trustworthy, and quietly poetic.
Positioned to Serve High-End Clients With Confidence
With her new brand, Annie Gallagher Interiors is positioned to attract the clients and projects that align most with her vision—those who value depth, detail, and a thoughtful design process. From her proposals to her website, every touchpoint now reflects the elevated experience she provides.
For designers like Annie, this kind of branding refinement marks a turning point. Her work has always carried authority and soul; now her brand communicates that from the very first impression. It’s a transformation that doesn’t just keep pace with her growth—it sets the stage for what’s ahead.
