Crafting meaningful brands for female entrepreneurs ready to evolve with intention.
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Designing Florals That Feel Thoughtful, Artful, and Enduring
AG Floristry by Amanda Gosnell is a floral design studio rooted in intentionality, artistry, and care. Known for creating arrangements that feel elevated yet effortless, Amanda’s work balances structure with softness—each floral composition thoughtfully designed to enhance a space without overwhelming it. Her approach is refined, romantic, and deeply considered, allowing the flowers to speak with quiet confidence.
When Amanda came to me, she was entering a new chapter. Her business had evolved, her clientele had grown more refined, and her work had reached a level that deserved a brand to match. She was ready to move away from a look that felt transitional and step into an identity that felt established, elevated, and unmistakably her—one that could grow alongside her studio for years to come.
A Refined Identity—Rooted in Restraint and Intention
The new identity for AG Floristry was designed to feel timeless and composed. The primary logotype features an elegant serif—confident, classic, and editorial—reflecting Amanda’s thoughtful design process and her attention to detail. Supporting marks and subtle graphic elements were created to add softness without distraction, allowing the florals themselves to remain the focal point.
The color palette is quiet and restrained, drawing from natural, muted tones that complement rather than compete with her work. Typography was chosen to feel balanced and modern, pairing refinement with clarity. Together, the system feels intentional, elevated, and enduring—mirroring the way Amanda approaches every arrangement she creates.
Positioned to Attract Aligned, High-Touch Clients
With her new brand identity, AG Floristry now communicates its value with ease. From proposals to online presence, every touchpoint reflects a studio that is confident, professional, and deeply invested in the client experience. The brand speaks directly to couples and collaborators who appreciate thoughtful design and a calm, guided process.
For florists like Amanda, this level of refinement marks a natural evolution. Her work has always been artful and considered; now her brand carries that same quiet authority—creating space for continued growth, deeper collaborations, and a future that feels as intentional as the florals themselves.
